Google Play Enhances Security! New Tools Help Developers Build Safer and More Efficient Apps

In an era where applications play a crucial role in daily life, app security has become a primary concern for users. Google Play and Android continue to develop new tools and measures to help developers create safer apps while boosting user confidence. In 2025, Google has announced several exciting updates! Let’s explore how these tools can benefit you.

Google Play Enhances Security! New Tools Help Developers Build Safer and More Efficient Apps

What’s New in Google Play Updates?

1. Pre-Check System on Play Console to Reduce Policy Issues

Google Play has expanded the pre-check system on Play Console to help developers detect policy and compatibility issues before submitting apps for review. The latest enhancements include features for verifying privacy policy links and login data requirements, reducing the likelihood of app rejection due to common errors.

Additionally, Google has introduced policy-related alerts directly within Android Studio, allowing developers to address issues early in the development process, minimizing the chances of errors before launching an app.

2. Improved Policy Support for Better Understanding

Google has enhanced the Google Play Developer Help Community, which receives over 2.7 million visits per year. This year, support will be expanded to additional languages, including Indonesian, Japanese, Korean, and Portuguese, along with new communication channels through Play Console to ensure developers receive timely and essential information.

3. Protecting Apps from Fraud and Threats with Play Integrity API

The Play Integrity API is a critical tool for safeguarding businesses against fraud, bots, game cheating, and data theft. Currently, this API processes over 500 million security checks per day, with apps utilizing this feature reducing unauthorized usage by up to 80%.

This year, Google has enhanced Play Integrity API technology for Android 13 (API level 33) and newer, making integrity checks faster, more accurate, and more privacy-conscious. A new feature will also improve the detection of high-risk devices.

4. Verified Badges for Enhanced App Security

To help users choose safer and higher-quality apps, Google Play has introduced "Verified" badges for VPN apps that meet the highest security standards. Additionally, "Government" badges are now available for official government apps. In the future, these verification badges will expand to other categories, ensuring users feel confident in the apps they download.

5. Preventing Threats from External Downloads (Sideloading)

Google’s latest analysis reveals that Android malware from non-Play Store sources is over 50 times more prevalent than malware found on Google Play. To counter this, Google has strengthened Google Play Protect and expanded financial app threat detection systems to defend against malware embedded in sideloaded apps.

6. Industry Collaboration for Stronger Security

Google is a founding member of the App Defense Alliance (ADA), which collaborates with organizations to set security standards for mobile applications. Recently, ADA launched Application Security Assessments (ASA) v1.0, providing clear guidelines for developers on protecting sensitive data and preventing cyber threats.

Google Play’s Commitment to Safer and More Efficient Apps

For developers, these updates make it easier to create secure apps, minimize policy issues, enhance app credibility, and protect against fraud or security threats that could impact their business.

For users, these improvements ensure that apps downloaded from Google Play are safer than ever, backed by stronger security measures to protect against potential threats.

Source: Google, Android Developers Blog