Enhance Your Website's Performance with SEO: Practical Tips and Techniques

Having your website appear at the top of Google search results doesn’t happen by chance, but rather as a result of implementing effective SEO (Search Engine Optimization) strategies. These strategies can help attract visitors and sustainably increase your followers. Optimizing your website for search engines not only makes it easier for people to find your site but also enhances its credibility and provides a better user experience. In this article, we’ll introduce practical SEO tips and techniques that you can apply immediately to help your website grow and succeed in the online world.

1. Use Easy-to-Understand URL Structure

Google can learn the structure of URLs from the words within them, but you can help Google understand better by using structured data and choosing relevant terms. For example:

✅ Good URL: https://www.example.com/pets/cats.html
❌ Bad URL: https://www.example.com/2/6772756D707920636174

2. Organize Content in Directories

If your website has many URLs, grouping content by categories helps Google understand how frequently each part of the site is updated. For example:

https://www.example.com/policies/return-policy.html (Policies that don't change often)
https://www.example.com/promotions/new-promos.html (Promotions that change frequently)

3. Reduce Duplicate Content

If there is duplicate content across multiple URLs, use rel="canonical" or set up redirects to tell Google which URL is the primary version. For example:

https://www.example.com/sale and https://www.example.com/discount should redirect to the same page

4. Write Quality and Useful Content

Good content should have the following qualities:

Easy to read: Break into paragraphs with subheadings (H1, H2, H3)
Original: Use information you've created yourself
Up-to-date: Keep old information current
Valuable: Answer readers' questions and provide reliable information

Example: Instead of writing a general "How to Choose Running Shoes," try adding comparisons of different shoe models to help readers decide.

5. Use Relevant Keywords

Think about terms users might search for, such as:

Experts might search for "charcuterie board"
General users might search for "cheese platter"

Using diverse keywords helps your content rank for various search terms.

6. Avoid Intrusive Ads

If your site has too many ads or hard-to-close pop-ups, it may cause users to leave the site quickly, which negatively impacts SEO.

7. Use Internal and External Links Effectively

Internal links help Google understand your website's structure, while external links build credibility. For example:

Internal link: Read more about SEO here
External link: Cite trusted sources like Google or Moz

8. Use Proper Anchor Text

Use descriptive words for your links instead of generic phrases like "click here." For example:

✅ Good: "Learn more about basic SEO"
❌ Bad: "Click here to read more"

9. Optimize Images for SEO

Use clear, relevant images
Name image files meaningfully, e.g., nike-running-shoes.jpg แทน IMG1234.jpg
Add alt text, e.g., <img src="shoes.jpg" alt="รองเท้าวิ่ง Nike รุ่นล่าสุด">

Example: If you're reviewing a coffee shop in Bangkok, include a photo of the shop with alt text "Cozy coffee shop in Bangkok" instead of "Image1."

10. Promote Your Website

This can be done through the following channels:

Social media like Facebook, Twitter, Instagram
Community participation like Reddit, Pantip
Online advertising like Google Ads, Facebook Ads
Email marketing for updates and new articles

What You Don't Need to Worry About:

Meta Keywords: Google no longer uses this tag.
Word Count: There is no ideal word count; focus on quality over quantity.
Subdomain vs Subdirectory: Choose whichever is easier for management.

Next Steps in SEO:

Use Google Search Console to check your website’s performance.
Continuously update SEO: SEO trends change all the time.
Learn more: Read Google's blog or join SEO forums.

SEO isn’t difficult if you understand the principles and apply them effectively to your website. Hopefully, these tips will help your site rank higher and attract more followers.

Source: Google